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Church celebrates successful Christmas Twitter campaign

Posted on: January 13, 2014 3:07 PM
Related Categories: Christmas, England, tweets, twitter

The Church of England today released figures for its Christmas Twitter campaign #Christmasmeans

Launched in December, congregations and clergy in the 12,500 parishes of the Church of England were encouraged to get out their tablets and smartphones and finish the sentence #christmasmeans… to spread the joy and meaning of Christmas in a series of 140 character messages to the 15 million UK’s Twitter users and beyond.

Churches from across the country took part in the campaign, using the hashtag "#Christmasmeans" to share their Christmas messages. Figures show almost 7,500 tweets were sent using the hashtag with peak traffic occurring on the morning of Christmas Eve. The hashtag was also used in America, Canada, Thailand, Singapore, the Philippines and South Africa and others, making it a truly global campaign.

Taken over a 48 hour period from Christmas Eve to Christmas Day these figures represent an average of 114 tweets per hour, or a tweet every 30 seconds.

The cumulative reach for the 7,305 tweets using the hashtags was 4.1 million Twitter users.

Led by the Archbishop of Canterbury, Justin Welby (@abcjustin) via his Christmas instagram video message, and the Archbishop of York, Dr John Sentamu (@johnsentamu), churches took to the twittersphere to communicate the good news of Christ coming into the world.

The Revd Arun Arora (@RevArun), Director of Communications at the Archbishops’ Council, said:  "This is the second year the Church of England has adopted Twitter for a Christmas initiative and we are delighted with the results.

"Christmas is one of those times when the Church is at its best, proclaiming with joy and song the coming of Jesus Christ into the world. To see so many people communicating the joy of Christmas with a shared message of #Christmasmeans was a cause for rejoicing.

"This was a real team effort with archbishops and bishops, clergy and laity, on Christmas Eve and Christmas day, all joining in to proclaim the good news. As with the rest of society, there are many social media enthusiasts in our pews and it is each of them we have to thank for making this happen."