[ACNS] A church-backed chocolate company which produces the “real Easter Egg” has moved production of its products from Europe to the UK to cope with increased demand. The Real Easter Egg is said to be the only UK Easter Egg to explain the Christian understanding of Easter on its packaging.
The Meaningful Chocolate Company was established six years ago by the Revd David Marshall, a former communications director for the Church of England’s Diocese of Manchester. More than a million of its Easter Eggs have been sold in that time through mail order, churches and mainstream supermarkets.
“Out of the 80 million chocolate Easter eggs sold each year in the UK, The Real Easter Egg is the first and only Fairtrade chocolate Easter egg to explain the Christian understanding of Easter on and in the box,” the company says on its website. “We also give a sizeable donation from profits and Fairtrade Premium fees, to our farmers allowing them to invest in their community buying everything from school books and solar panels to providing fresh water.”
Increased demand means that production has now moved to the factory of Barry Callebaut in Banbury, Oxfordshire, in a move that has been welcomed by the acting Bishop of Oxford, the Rt Revd Colin Fletcher. “The Real Easter Egg began its public life in 2009 encouraged by individuals, churches and schools in Oxford Diocese,” the bishop said. “So it is fitting that sales are sufficient to warrant Fairtrade chocolate being moved to Banbury.
“I pray for all those involved, the workforce, the creative team behind the idea and those who will read the Easter story for the first time in 2016 and discover the Good News of hope and new life.”
David Marshall said: “Increased sales have also meant a bigger Fairtrade Premium is paid to farmers who grow the sugar and Cacao used in the egg’s production. Cash from the premium is used to invest in their communities, where everything from schoolbooks to solar panels has been purchased.”