Help is close at hand for parishes who want to improve the way they communicate with their local communities and promote their activities and services.
Sally Cloke, Media Development Worker with Anglican Media Melbourne, has produced a practical, 40 page handbook called The Media, Publicity and You.
According to Sally, it is designed to help churches and Christian organisations understand and make the most of the news media, the Internet, and in-house communications tools such as newsletters and brochures. Many of the concepts and ideas have been workshopped in the media seminars and training sessions Sally has held in parishes, colleges and deaneries around the Diocese.
There are sections on understanding how your church communicates, media myths and misconceptions, identifying opportunities for publicity, writing a news release, designing and writing for pew sheets and parish magazines, and using the Internet. A chapter on "developing your skills" focuses on writing to be read, layout and design techniques and photography. The book is illustrated by TMA cartoonist Jeff Gilmour.
Funding for the handbook was provided by the Engaging Australia project of General Synod and the Melbourne Anglican Foundation.
The Media, Publicity and You is available from Anglican Media Melbourne for AU$13.15 inc gst (plus postage and handling).
Tel +61 3 9653 4221
Fax +61 3 9650 5237
Article from: Anglican Media Melbourne